Hello Dear Reader,

They are all at it! They all hide their unit prices. I would love every supermarket to have to show the price of everything, even if it’s a multi-pack, pre-pack or slice of how much it is being sold for by the kilo! We all have to stand there and work it out. I have to take something like a pack of tomatoes, which for example are being sold for 69p for six and if it has a weight, work out how much it is per gram and then times that by 1000 and work out how much that is per kilo. It’s time in my life that I’ll never get back. Now, I know that you and I stand there quite unashamedly in the supermarket, with a calculator and work out the unit price and then, and only then can compare that with loose vegetables. I’m happy to read the back of the loo rolls and discover that the value pack has far less in terms of square metres than the more ‘expensive brands’. Even laundry detergent bottles, and washing up liquid bottles that look the same are actually bigger or smaller on closer investigation.

So, Which magazine have been investigating masses of complaints that supermarket deals are not always what they seem. See here for the article in The Telegraph.

This doesn’t affect me as I’m really judicious about what I buy and check prices and compare on a regular basis. I make time for this, I’m worried for the people who don’t make the time and end up paying over the odds because they think they’ve got a bargain when they really haven’t!

Yesterday, I was interviewed by Gary Hickson on Radio Lancashire about this very matter. You’ll hear that I’m none too impressed with the silly games that supermarkets try to play. You can listen to it here and move the slider to 1 hour and 18 minutes to hear Gary and I having an amusing conversation about what we think of the way supermarkets try to squeeze money out of us.

Until tomorrow,

I’ll just be frothing at the mouth at the way they want to fleece us all!

Love Froogs xxxx